The digital age has transformed social interaction at every level of our society. Nowadays, businesses, doctors, healthcare workers, medical practices, and service providers’ credibility and prestige are based on their internet presence strength. 53% of shoppers conduct online research before buying. In addition, more than 63% of patients chose a provider over another based on his strong online presence. However, with more than 50 billion webpages on the Internet, reaching a target audience requires a precise strategy. SEO’s importance for a business’s survival is paramount. It makes your business the most relevant answer to client needs.
What is SEO?
The SEO abbreviation stands for “Search Engine Optimization.” Search engines are software or computer programs that help people find the information they are looking for online by using phrases or words known as keywords. Consequently, SEO means making your website, webpages, blogs, and digital content more visible to search engines. Google is the most famous search engine. It has more than 85% of the search engine market.
Why Is Website SEO Important?
Having a website without proper SEO is like promoting an island that nobody knows and is not on any map. Because of its good SEO, more people will see your business website, products, services, and information. Therefore, it facilitates client acquisition, provides your services to more people, and boosts your revenue. As an illustration, the first five Google results get more than 67% of visitors or clicks.
The Importance of Search Engine Optimization:
- Increase your website’s ranking and visibility. Search engine optimization makes your service visible to more customers by improving website prominence and relevance.
- SEO is the most cost-effective digital marketing strategy. It has an average return on investment of 275%. However, after a year, you can achieve the greatest benefits of a higher than 1,900% return on investment.
- Upgrade organic search, which represents the principal source of website traffic, by increasing the number of website visitors by 53.3%, generating two times more revenue for B2B companies than any other channel.
- Reduce customer acquisition costs by more than 87%.
- 39% of the time, quality content and relevant search influence purchase.
What SEO Can Do for Your Business
- SEO refines the user experience, helping to create a client-centered website by providing information about what the client needs and wants. Besides, it guides you on the best way to understand the client’s mind, feelings, and voice.
- Build stronger client-business relationships.
- 70% of people would learn about services or products through digital content or articles rather than an advertisement.
- A comprehensive strategy can cover more than 200 ranking factors that Google uses to rank websites.
Call us now to increase your business ranking, conversion rate, client engagement, and profits. Find out how our SEO strategies are reliable investments that produce measurable results, which translate into more sales and higher demand for your services. Poliaxial will design and deploy a comprehensive strategy to help your business stand out.
You are losing money, and being in hiding is jeopardizing your business future. If you are not at the top of the Google search results page, we are your best solution
