A business or service provider without a website is similar to a business without contact information or a telephone number. Regardless of the business’s size, the question is not whether it can succeed without a website. On the contrary, the right question is, how long will a business survive without a website? Before the pandemic, 75% of businesses survived for at least 2 years, but now the scenario is changing. Besides, 42% of businesses fail because there is no market need, which an adequate digital marketing strategy can reverse. Indeed, the website’s importance is critical to acquiring customers and publicizing your products and services.
Why a Small Business Need a Website
A website is an open statement to the world that your business is ready to welcome clients and provide services. In addition, if your company or clinical practice does not have an online presence, potential customers will miss it. The US has more than 230 million internet users, and 78% of internet users conduct product research online. In fact, 85% of consumers go online to discover and find local businesses and service providers. For these reasons, more than 70% of small businesses have a website. Moreover, a website has the best return on investment rate.
The Website’s Importance for Doctors and Healthcare Practices
82.2% of patients choose their healthcare providers based on their online search results. Therefore, owning a website allows doctors to showcase their skills and specializations, and educate patients about their procedures and services. To emphasize, 49.3% of patients will not book an appointment with doctors whose online listings are incomplete. Besides, 71% of patients will look for another provider even when referred if their website lacks information or is poorly designed. Today, doctors and healthcare practices must have a website at their prestige level and recognition; otherwise, people may consider them unfit or unreliable. As an illustration, 63% of patients chose one healthcare provider over another based on his strong presence online.
Why Your Practice Needs a Website
- Currently, the medical patient relationship starts online. Nevertheless, about 60% of medical practices have a website. In particular, Google receives 70,000 health-related entries every second and more than 1 billion per day.
- It makes it easier for patients to find you. 77% of patients start their patient journey online.
- You control the narrative, and the information patients can read about you.
- Describing procedures improves the medical-patient relationship and reduces patients’ fear and anxiety.
- Better time management by deploying a booking system online
- Improve the patient’s perception of the doctor’s fitness and preparation.
- Gives you an edge on your competitors
- Websites have the best return on investment.
Call us now to start building your online presence today and get the revenue you deserve. If you already own a website, we can help you unleash its full potential. Poliaxial designs a tailored healthcare marketing strategy that covers all your patients’ needs and ensures your practice grows. Of course, we can build a strong presence online for you or your practice that matches your prestige.
