More than 90% of businesses have an online presence, whether they created it or their customers made it for them. People search for more than products or services; they seek answers, knowledge, and shared values. Without a doubt, content is the king of marketing and the key to business success. Actually, 82% of brands have active content marketing campaigns. Therefore, content creation must be part of all marketing strategies regardless of business size. Indeed, according to Forbes Magazine, blogging is a worthwhile investment for a business. This article will describe the most notorious benefits to help you understand why blogging is critical for your business’s success.
Blogging Increases Lead Generation, Traffic, and Revenue
More than 80% of Americans do business with providers and shops from whom they read their blogs or social content. In fact, blogs generate more than 67% of leads and are the main source of website traffic and client acquisition. In general, blogs keep people engaged by maintaining relevant brands and products, helping businesses connect with current and potential customers. Moreover, blogs are a cost-effective way of spreading your message in the community and announcing new products. Of course, businesses with blogs get 55% more visitors and sales than their counterparts.
Make Your Business a Trustworthy Authority While Retaining Current Customers.
Blogging is a wonderful way to display your products, services, and staff knowledge. Today, when people want to hire a service provider or buy an item, they first want to learn as much as possible about its convenience, features, and differences. For these reasons, regular blogging is the most effective communication channel to build your reputation as an expert authority. To emphasize, customers remain loyal to businesses that educate them and provide personalized content to readers. In addition, people buy more from authoritative companies and those rated as knowledgeable and professional based on their blog content.
Blogging Proven Benefits for Businesses
- Increases brand awareness among the public
- Increases website traffic and visits conversion rate
- Builds trust in your products and company
- Creates a strong connection between business and customers
- Multipurpose posts reach multiple demographics and generations. A post educates, informs, sells, and spreads the writer’s message or selected product.
- Each post provides long-term results. Well-written posts can work for decades. Additionally, posts are easy to update and repurpose
- Engages readers
- Improves the website’s prominence and relevance in the main search engines
- Increases the indexation frequency
- Delivers a comprehensive representation of your company
- Add value to your company and products.
- Build a community that might become your brand ambassadors and promoters
- Blogs are an invaluable source of customer feedback and for understanding what is trending and clients’ current expectations.
- Facilitate the release and introduction of new products
- Increase a business’s social exposure
- Blogs are excellent digital marketing tools in which the audience promotes the business by sharing the content.
Blogging Helps a Business to Become an Industry Leader
Blogs and content creation improve a business’s perception among the public and its customers. If a company is still without a blog, it is shooting its foot and jeopardizing its future. Blogging is an investment that can generate income for years.
